Glossary for Key Terms

Publisher - The people that sell the game and market it.

Developer/Producer - The people who make video games.
Marketing Films and audio can be advertised and transferred onto the internet easily.
It's how they attract their audience to purchase their product(s)
Such as Synergy and interacting directly with the consumer; Files, information and stories can come in digitized form so it can be shared easily. Audiences can interact with the game via Facebook/Twitter pages and user generated websites like Fansites.

Commericals - Are advertisments shown during breaks in TV programmes.
Point-of-sale - The place where goods or services are purchased
Target Audience - The primary group of people tha a product or service is aimed at
Billboard / Hoarding - Large outdoor advertising board usually found in high-volume traffic areas
Celebrity Endorsement - The use of well-known public figure to commend a product or service
Launch - Introducing a new product or service onto the marketplace
Word-of-mouth - An informal communication by e-mail, text message or speech from one person to another; a form of viral marketing.
Slogan - A catchy phrase that idenifies a product or company.
Logo - A symbol, emblem or graphic device relating to a company or product.
Free Samples (freebies) - Examples of a product or service allowing the consumer to try before buying.
Hype - Excessive publicity, often exaggerated and misleading.
Buzz - Anticipation and excitement about a product that reinforces the original marketing message.
Gloss-over - To avoid dealing with something properly
Product Placement - When a product is used or talked about in a film, TV programme or oher media source.

Digitisation - Turning analogue data/media/information into a digital format.

Distrubtion - Way to give out the product such as the internet, the shops and download games.

DLC - Downloadable Content - Features for a game that allows users to download content they may not be able to purchase.

Institution - An establishment or organisation devoted to the promotion of a particular video game, concepet, idea or product.

Industry - The aggregate of manufacturing or technically productive enterprises in a particular field, often named after its principal product: (The video games industry)